That being every U fan must support the companies that are stepping up now. Keep in mind this is not charity. It's marketing business and these supporters are looking for a return on the money they give players for endorsements. This is where we come on and really have for the first time the opportunity to get directly involved. Support every company that does this. Give them your business over any other. Give them the return they seek. Let's all do this and keep the local talent home where they can be hometown marketing stars too and maybe parley that into money after they leave the U also.