Aside from the obvious reasons (tradition, recruiting, hometown, alumnus), he knows to be big time college football you have to be on the east coast or midwest. Oregon plays at 10:30 PM est when nobody is watching against teams nobody cares about because nobody is watching them either. National reporters hate flying out to Eugene because it's too damn far. At Oregon you have to have a great record just to be on the peripheral of the conversation. Many college fans don't even know he's the coach of Oregon. He's more likely to run into Sasquatch than a good HS player in Oregon. Cristobal wants to go head to head with the Saban's, Sweeney's and Smart's. He knows he can only do that by being over this way.